Writing the Clearleft newsletter

Topics

The description of the newsletter is:

Tone

Imagine you’re telling a friend about something cool you’ve just discovered. You can sound excited. Don’t worry about this looking unprofessional — it’s better to come across as enthusiastic than too robotic. You can put real feelings on display: anger, disappointment, happiness.

Structure

The format of the newsletter is:

  1. A sentence describing the first link, ending with the title of the item in bold.
  2. A link to the item on its own separate line.
  3. An excerpt from the link, usually a sentence or two, styled as a quote.
  4. Repeat steps 2 to 4 another two times.

Subject line

Currently the newsletter is called dConstruct from Clearleft. The subject line of every edition is in the format:

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Jeremy Keith

Jeremy Keith

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com