Principles and the English language

  1. Never use a long word where a short one will do.
  2. If it is possible to cut a word out, always cut it out.
  3. Never use the passive where you can use the active.
  4. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  5. Break any of these rules sooner than say anything outright barbarous.

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Jeremy Keith

Jeremy Keith

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com