On the one hand you’ve got people experiencing the advertising-driven, tracking-addicted big players who provide a bloated and buggy user experience.
On the hand, you’ve got the more tech-savvy users with tracking blockers (misleadingly called ad blockers) using browsers and search engines that value privacy and performance.
Maybe the web is not dying. Maybe the web is only splitting itself in two.
One way to look at it is opportunity. If you make software that does work reliably, you’ve got a leg up. Even if your customers don’t tell you “I like your software because it always works”, they’ll feel it and make choices around knowing it.
This reminds of a fantastic talk that Stuart gave a few years ago called Privacy could be the next big thing:
How do you end up shaping the world? By inventing a thing that the current incumbents can’t compete against. By making privacy your core goal. Because companies who have built their whole business model on monetising your personal information cannot compete against that. They’d have to give up on everything that they are, which they can’t do. Facebook altering itself to ensure privacy for its users… wouldn’t exist. Can’t exist. That’s how you win.