Mobile Planet by Luke Wroblewski

  1. Get to to the product value as fast as possible. Grubhub needs your address. Pinterest needs your interests.
  2. Get rid of everything that doesn’t lead to that product value. Ruthlessly edit. Remove all friction that distracts the user from experiencing product value.
  3. Don’t be afraid to educate contextually. But do so with integrated UI.
  • One-handed/thumb.
  • In portrait mode on large screens.
  • Design accordingly.
  • Mobile devices — hand computers — are in a mature consolidated market.
  • Desktop and laptop computers are in a declining market.
  • Wrist computers and voice computers are in a growth market.
  • It’s a mobile planet.
  • Understanding real world usage helps you design.
  • Prep for what’s next

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A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com

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Jeremy Keith

Jeremy Keith

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com

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