Get the FLoC out

  • Don’t use Chrome. No other web browser is participating in this experiment. I recommend Firefox.
  • If you want to continue to use Chrome, install the Duck Duck Go Chrome extension.
  • Alternatively, if you manually disable third-party cookies, your Chrome browser won’t be included in the experiment.
  • Or you could move to Europe. The origin trial won’t be enabled for users in the European Union, which is coincidentally where GDPR applies.
<IfModule mod_headers.c>
Header always set Permissions-Policy "interest-cohort=()"
</IfModule>
  1. Third-party cookies are on their way out so advertisers will no longer be able to use that technology to target users.
  2. If we don’t provide an alternative, advertisers and other third parties will use fingerprinting, which we all agree is very bad.
  3. So let’s implement Federated Learning of Cohorts so that advertisers won’t use fingerprinting.

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com

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Jeremy Keith

Jeremy Keith

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com

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