From Ideation to Iteration: Design Thinking for Work and for Life by Una Kravets

Design thinking

  1. Define — clearly articulate the problem.
  2. Ideate — brainstorm potential solutions.
  3. Prototype — design a protoype to
  4. Test — and iterate.
  1. Gather inspiration
  2. Generate ideas
  3. Make ideas tangible
  4. Test to learn
  5. Share the story

1. Empathise

Understand your users and the challenge. This could be a task that a user is trying to accomplish, or it could be you trying to get a raise.

2: Define

The problem statement should be:

  • Specific, but not too technical (don’t solutionise too soon),
  • Narrow in scope.

3. Ideate

This is the fun part. Good old-fashioned brainstorming is good here. Go for quantity here. Get loads of ideas out.

4. Prototype

Go forth and build. A prototype can exist on a number of different axes:

  • Precision — the detail it contains.
  • Interactivity — the extent a user can interact with it.
  • Evolution — the life stage it is at.
  • Use well-visible and mid-tip pens.
  • Draw up your prototype in black and white — people can get caught up in colour.

5. Test

Testing with internal teams is fine during the ideation phase, but to understand how users will relate to your product, you need to test with representative people. We are not our users.

6. Review and iterate

Una feels that this step is the most important. Analyse your successes and failures, and plan to improve.

Design thinking on the daily

You can use design thinking in your everyday life. Maybe you want to learn JavaScript, or write blog posts, or get more fit. Una used design thinking brainstorming to break down her goals, categorise and organise them.

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Jeremy Keith

Jeremy Keith

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com