Beyond Engagement: the Content Performance Quotient by Jeffrey Zeldman

  • duplicate and contradictory information,
  • lack of discernible content order,
  • repetitive grammatical structure,
  • increased cognitive load, and
  • more content than they need.

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for…

analytics display advertising

How To Navigate an Increasingly CMO-Less Future

A woman stands at a board while discussing what is written on post-it notes as people sitting around a desk listen to her.

Create Content That’s Worthy of People’s Attention

False Subjects. Human Metaphors in Branding

The Top 10 Best Practices for More Effective SEO Do you want to improve your SEO efforts but don’t…

Business Win Story: Winning a Fight but Losing a War

14 Fun, Profitable Auction Games for Your Fundraising Event

How to Get Your Stuff Read on LinkedIn as a Nobody

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jeremy Keith

Jeremy Keith

A web developer and author living and working in Brighton, England. Everything I post on Medium is a copy — the originals are on my own website, adactio.com

More from Medium

Partnering with Google on web.dev

A New Californian’s Guide to the Mondo 2000 Guide

Five Things — Issue #586

Why the Digital Society needs the Open Society